You may need to select a Category (category__v) when working with Text Assets or Communication Objectives. The table below lists the standard Categories and their messaging purposes. While some Categories are more applicable in Pharma or MedTech contexts, the picklist values listed below are available to all customers.
| Categories | Messaging Purpose |
|---|---|
| Adherence | Related to how practical it is for a patient to continue use of the drug, and the side effects of discontinuing use |
| Affordability | Related to the cost of using the drug or device |
| Clinical | About the clinical outcome for the patient when the device is used |
| Clinical Landscape | Related to the availability of treatments and support services, like treatment centers and consultants |
| Clinical Practice Guidelines | Describing how HCPs should prescribe the drug or use the device |
| Comparative | Directly compares features or outcomes of one device to another device |
| Compatibility | About a device’s ability to work with other products |
| Diagnosis | Related to the identification of the disease and the implication for patient outcomes |
| Disease Area | About the state of the disease or any other information relating to the disease, such as disease prognosis and pathophysiology |
| Dosing and Administration | Related to guidelines and recommendations on drug dosage, frequency, and administration method, or how to use the device |
| Economic | Related to economic benefits, such as how the device reduces cost of care |
| Efficacy | Related to the efficacy of the drug or device in achieving intended therapeutic outcomes |
| Efficiency | Related to speed, resource optimization, or ease of use when using the drug or device |
| Health Economics | Related to efficiency, effectiveness, and behavior associated with the production and consumption of healthcare |
| Limitation | Related to the limitations of the drug or device |
| Mode of Action | Related to how the drug works at the molecular or cellular level |
| Patient Resources | Related to resources and information aimed at helping patients understand their medication or device, including proper use and side effects |
| Quality | About reliability, durability, manufacturing, and quality control of the device |
| Quality of Life | Related to how the drug or device impacts the patient’s quality of life |
| Safety | Related to the risk a patient is exposed to through treatment |
| Sustainability | Related to the environmental friendliness of the device |
| Technical | About the technical specifications or performance of a device |
| Tolerability | Related to how the drug or device company assessed a patient’s ability to accommodate treatment |
| Unmet Need | About treatment gaps in the clinical landscape related to the drug or device |